For scientists interested in learning how to better communicate their research, an article [open access] by Steven J Cooke and colleagues in the journal FACETS presents a 16 tips for effective science communication. The authors note, however, that the list is not exhaustive, neither is it a how-to guide. Therefore, scientists should adopt the considerations that are relevant to their situations.
Below are the 16 considerations for effective science communication.
- Define what science communication means to you and your research
- Know—and listen to—your target audience
- Consider a diverse but coordinated communication portfolio
- Draft skilled players and build a network
- Create and seize opportunities
- Be creative when you communicate
- Focus on the science in science communication
- Be an honest broker
- Understand the science of science communication
- Think like an entrepreneur
- Don’t let your colleagues stop you
- Integrate science communication into your research program
- Recognize how science communication enhances your science
- Request science communication funds from grants
- Strive for bidirectional communication
- Evaluate, reflect, and be prepared to adapt
The paper also provides links to useful web-based resources on science communication as well as a summary of common communication media.