Effective science communication for scientists: 16 important considerations

For scientists interested in learning how to better communicate their research, an article [open access] by Steven J Cooke and colleagues in the journal FACETS presents a 16 tips for effective science communication. The authors note, however, that the list is not exhaustive, neither is it a how-to guide. Therefore, scientists should adopt the considerations that are relevant to their situations.

Below are the 16 considerations for effective science communication.

  1. Define what science communication means to you and your research
  2. Know—and listen to—your target audience
  3. Consider a diverse but coordinated communication portfolio
  4. Draft skilled players and build a network
  5. Create and seize opportunities
  6. Be creative when you communicate
  7. Focus on the science in science communication
  8. Be an honest broker
  9. Understand the science of science communication
  10. Think like an entrepreneur
  11. Don’t let your colleagues stop you
  12. Integrate science communication into your research program
  13. Recognize how science communication enhances your science
  14. Request science communication funds from grants
  15. Strive for bidirectional communication
  16. Evaluate, reflect, and be prepared to adapt

The paper also provides links to useful web-based resources on science communication as well as a summary of common communication media.

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