#ABBC2015: Sharing ILRI’s experiences with using social media to communicate research

Earlier this week (13-14 April), I took part in a 2-day international conference on Agri-Biotechnology and Biosafety Communication (ABBC 2015) at the Safari Park Hotel in Nairobi. It was organised by the International Service for the Acquisition of Agri-biotech Applications (ISAAA) Africenter. The conference theme was “Agri-biotech communications and evolving trends” and the general objective was to provide a platform for sharing of global experiences and identification of best practices in agri-biotech communications.

Over 100 people from 29 countries were in attendance. I was honoured to represent the International Livestock Research Institute (ILRI) at the conference. On the second day, I gave a case study presentation on ILRI’s experiences with using social media to communicate research, under the conference sub-theme on the use of new media and campaigns in agri-biotech and biosafety communications.

On the first day, speaker after speaker highlighted the need to appropriately package (and repackage) technical information, so that evening, I decided to tweak my presentation a bit;  I dropped the slides I’d prepared on ‘monitoring metrics’ [since I had only 10 minutes to speak] and instead gave an example of how infographics can help visualize complex concepts and how sharing infographics on Slideshare and Flickr can enhance online visibility and re-usability of the content.

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